An announcement regarding Adames’ Zuffa Boxing debut will be made shortly.

“This is a new chapter in my career, and I’m here to make history. Zuffa Boxing is building something special, and I want to be part of it,” Adames said. “I’m ready to face the best fighters in the world on the biggest stage. The best of ‘Caballo Bronco’ is yet to come.”

Adames (25-1-1, 18 KOs), 32, is an 11-year pro who is unbeaten in seven fights since moving up to middleweight in 2021. He has defended the WBC championship three times, including a hard-fought draw against Hamzah Sheeraz last year and a one-sided decision over Austin “Ammo” Williams in March. Prior to becoming world champion, Adames knocked out former unified super welterweight world champion Julian Williams in nine rounds.

As an amateur, he won more than 200 fights and competed at the international level, capturing gold at the 2012 Pan American Youth Championships and the 2015 Jose Cheo Aponte Tournament.  

Zuffa Boxing, the joint venture between Dana White, TKO Group and Saudi Arabia’s General Entertainment Authority, is making major waves in the professional boxing industry yet again.

Officially launched in January 2026, the new promotion seeks to introduce a centralized, UFC-style league model featuring a single world title and unified internal rankings. Their partnership with Turki Alalshikh, along with a distribution deal with Paramount+, is shifting the sport’s power dynamic.

The company is headquartered in Las Vegas and aspires to revolutionize the boxing landscape by applying a centralized, promoter-driven model similar to the UFC’s approach, including single belts and unified matchmaking for major titles. White first floated the Zuffa Boxing idea following the 2017 Conor McGregor vs. Floyd Mayweather crossover event, citing the need to modernize and streamline boxing promotions, but it wasn’t until June 2025 that the brand was officially launched through high-profile partnerships and funding from Saudi Arabia.

The inaugural Zuffa Boxing event was the blockbuster September 13, 2025, Canelo Álvarez vs. Terence Crawford super-fight, at Allegiant Stadium in Las Vegas, and streaming globally on Netflix—marking a first for a major boxing match of this scale. The promotion is expected to stage 12 events annually for five years, totaling 60 shows, with four of these billed as “mega-fights” similar to the Canelo-Crawford clash.

Zuffa Boxing's first numbered event was Zuffa Boxing 01, held on January 23, 2026, at the Meta Apex in Las Vegas, Nevada. The inaugural show was headlined by Irish middleweight prospect Callum Walsh against Carlos Ocampo, with Walsh winning by unanimous decision.

Media rights negotiations are ongoing, with Paramount Plus as the leading contender for a broadcast deal in the U.S., while select events may continue behind pay-per-view, but the majority could stream widely and even air on CBS. Zuffa Boxing has already organized a prospect-filled card before its first main event, showcasing its commitment to developing new talent alongside marquee matchups.

Through its social media presence and engagement, Zuffa Boxing has signaled a fully modern approach to promotion, with global streaming, high-profile partnerships, and a strong connection to UFC infrastructure and talent. This new venture represents one of the most ambitious attempts yet to reshape professional boxing, bringing together some of combat sports’ biggest players and promising regular major events, innovative matchmaking, and a unified promotional vision.