(October 12th) Most Valuable Promotions (MVP) today announced the appointment of Joe Setley as Senior Vice President, Products & Digital Media, reporting to President Lenny Daniels.

Setley will lead MVP’s digital products and media strategy across the company’s growing portfolio of combat sports properties, overseeing social media, website, mobile app, newsletters and the company’s content library. In his role, Setley will focus on growing MVP’s global audience, creating new ways for fans to engage with MVP and its athletes, building the digital presence and brands of MVP fighters, and developing new digital products and revenue opportunities.

Setley joins MVP from Top Rank Boxing, where he served as Head of Content Strategy and Programming. During his tenure, Top Rank’s social audience grew from five million to nearly 30 million followers. He also developed new digital revenue opportunities, expanded Top Rank’s content across emerging platforms and led social coverage for some of boxing’s biggest global events.

“Joe joins MVP at a pivotal moment as we continue building the next phase of our company following our merger with PFL,” said Nakisa Bidarian, CEO of MVP. “MVP has disrupted the combat sports landscape by embracing the next generation of fans and meeting them where they discover, consume and engage with content. Jake Paul has been a catalyst in connecting with Gen Z and Gen Alpha audiences, and as our global fan base continues to grow, we're committed to building a digital ecosystem that brings fans closer to our athletes than ever before. Joe's expertise will be instrumental as we continue expanding our reach to new demos, building the brands of our nearly 400 athletes, creating new digital products and experiences, and further establishing MVP as the most innovative combat sports company in the world.”

“Joe has established himself as one of the leading digital executives in combat sports, with a proven ability to build audiences, develop new products and create new revenue opportunities,” said Lenny Daniels, President of MVP. “He understands how content, technology and business can work together to bring fans closer to the athletes and events they care about. His experience will be critical as we continue investing in our digital platforms, creating more value for our athletes and giving fans more ways to engage with MVP beyond fight night.” 

“I’ve watched Jake, Nakisa and the MVP team disrupt combat sports over the past several years, building some of the biggest events in the sport, reaching record-breaking audiences and changing the landscape of women’s boxing,” said Joe Setley. “Now, with nearly 400 athletes across boxing and MMA and the ability to reach fans around the world through the biggest global platforms, the opportunity ahead is enormous. I’m looking forward to helping tell the stories of this incredible roster, grow their audiences and create new digital products and experiences that bring fans closer to MVP and its athletes.”

Prior to Top Rank Boxing, Setley spent nearly four years at UFC, where he helped launch and grow the organization’s presence across emerging platforms, including TikTok, while developing new platform partnerships and revenue opportunities. His career also includes roles with the Philadelphia 76ers and LA Galaxy.

About Most Valuable Promotions (MVP)

Most Valuable Promotions (MVP) is a global combat sports and entertainment company built for the next generation of athletes and fans. The company operates across boxing, mixed martial arts, live events, media, content, athlete development, and global distribution, with a fighter-first philosophy centered on equitable compensation, maximum visibility, and long-term brand building. 

Led by Nakisa Bidarian and Jake Paul and backed by founding investors 885 Capital & Knighthead, MVP promotes some of the world's biggest combat sports events and represents a roster of nearly 400 elite athletes, including world champions, titleholders, contenders, and emerging stars. MVP's portfolio includes MVP, MVPW, and MVP MMA, bringing together premier boxing and mixed martial arts properties under one global brand. 

Through partnerships with leading media and distribution platforms including Netflix, ESPN, Sky Sports, and an extensive international network reaching fans across more than 170 countries, MVP delivers world-class competition and entertainment to audiences worldwide. By combining elite athletes, premium live events, compelling storytelling, and global media reach, MVP is building the future of combat sports.