(April 2nd) Wise Owl Boxing continues to solidify its position as one of the fastest-rising management companies in the sport with the signing of former world champion Julio César Martínez.

Martinez, widely recognized as one of boxing’s most electrifying and fan-friendly fighters, now joins an already elite Wise Owl stable that includes world title contenders, rising prospects, and Olympians. The addition of “El Rey” further strengthens Wise Owl’s growing reputation for developing and managing championship-level talent.

Wise Owl Boxing is headed by Mark Habibi, with Martinez to be co-managed by respected boxing figure Miguel Lopez. Together, the team is committed to guiding Martinez back to the pinnacle of the sport.

“We’re very excited about this signing,” said Habibi. “Julio Cesar Martinez is a proven world champion with a massive fan base and a style that fans love. He brings energy, personality, and excitement every time he steps into the ring. Our goal is clear — to bring him back to the championship level and help him regain a world title.”

Known for his aggressive fighting style, relentless pressure, and knockout power, Martinez has built a loyal global following. His charisma and big personality have made him one of the most entertaining fighters in the sport today.

With Wise Owl Boxing now steering his career, Martinez is positioned for a strong return to the top of the division, with major opportunities on the horizon.

“This is a huge addition to our team,” Habibi added. “We’re thrilled to welcome him to the Wise Owl family and excited for what’s ahead.”

Wise Owl Boxing continues to expand its influence across the sport, assembling a roster of high-level fighters and positioning itself as a premier management company in boxing.

Wise Owl Boxing is a rapidly ascending, Los Angeles-based boxing management firm founded in May 2023 by entrepreneur Mark Habibi. Distinguished by its holistic approach to fighter development and its integration with the innovative fight-booking platform Fightbook, the company has quickly solidified its reputation as a premier destination for elite talent, rising prospects, and Olympians.

Mission & Philosophy

The company’s core mission is to empower boxers to achieve their fullest potential both inside and outside the ring. Wise Owl operates on the belief that championship success requires more than just physical training; it demands mental fortitude, emotional stability, and strategic career guidance.

Consequently, the firm provides a full-service management platform that includes:

• Access to top-tier training facilities and expert coaching.

• Comprehensive financial management and career development.

• Strategic fight matching and promotional support via Habibi’s Fightbook     ecosystem.

Organizational Structure: "The Family"

What began as a single entity has expanded into a multi-branch "family" to better serve diverse markets and talent pools:

1. Wise Owl Boxing (Parent): The original Los Angeles headquarters, representing the core roster of pound-for-pound talents and contenders.

2. Wise Owl East Coast Boxing: A subsidiary established to represent the brand’s interests and fighters on the East Coast, notably managing undefeated prospect DeAngelo "Mr. Muscle" Evans.

3. Wise Owl MX: The newest branch, launched specifically to develop and champion the next era of Mexican boxing stars, headlined by Mexican Olympian Brianda Tamara Cruz.

Elite Roster

Wise Owl’s stable is a curated mix of world-title contenders, undefeated prospects, and decorated amateurs:

Julio César Martínez – Former WBC flyweight world champion and global fan favorite (signed April 2026).

Charles "Bad News" Conwell – WBC #1 ranked super welterweight and the company’s inaugural signing.

Brandon Adams – IBF world title contender at junior middleweight.

DeAngelo "Mr. Muscle" Evans – Undefeated super lightweight knockout artist.

Brianda Tamara Cruz – Mexican Olympian and flagship star of the MX branch.

Jalen "Skywalker" Walker – Rising professional contender with a deep amateur pedigree (signed March 2026).

Joseph Subia – Undefeated featherweight prospect and multi-time Golden Gloves champion (signed January 2026).

Ebenezer "The Stuntman" Griffith – Undefeated super welterweight prospect.

Community Impact & Flagship Event

Beyond management, Wise Owl is deeply committed to philanthropy. Habibi annually produces The Butterfly Brawl, a high-profile charity boxing gala held at the iconic Santa Monica Pier. The event combines professional bouts featuring Wise Owl fighters with live musical performances, donating 100% of net proceeds to cancer research (City of Hope/American Cancer Society) and youth programs like the Santa Monica Police Activities League (PAL). The 2026 edition, scheduled for August 16, will be headlined by Brandon Adams and feature multiple stablemates.

Strategic Advantage

Wise Owl Boxing differentiates itself through Mark Habibi’s dual role as both a dedicated manager and the founder of Fightbook, a digital marketplace that streamlines fight matching for promoters and managers. This unique position grants Wise Owl fighters priority access to high-quality bouts and ensures they remain active and visible in a crowded market. By blending traditional hands-on management with modern industry innovation and a genuine commitment to fighter welfare, Wise Owl Boxing has positioned itself as a dominant and influential force in modern boxing management.