Matchroom Boxing Joins Forces

With Jay Z’s Roc Nation Sports!

(September 25th) Matchroom Boxing has today announced a new strategic consulting partnership with renowned agency Roc Nation Sports International (RNSI).

This collaboration will focus on expanding Matchroom Boxing's global reach, unlocking new opportunities across sports and culture, with a key focus on its operations in the United States.

RNSI will serve as a strategic partner to amplify Matchroom Boxing's global presence by connecting with fans and partners through innovative storytelling, cultural integration, and media amplification. This partnership comes on the heels of Matchroom Boxing's recent rebrand, signaling a new era for the company.

In addition to this, a core pillar of RNSI's role will be to support Matchroom Boxing's commercial strategy worldwide, assisting with sponsorships, partnerships, and long-term opportunities.

This collaboration is also designed to support the promotion of Matchroom Boxing's suite of events, while exploring new ways to amplify the stories of a vast roster of talented boxers.

By bringing together RNSI’s commercial expertise, cultural insight, and media reach, this 360° partnership is designed to strengthen Matchroom Boxing’s global footprint and unlock long-term opportunities for the business.

The announcement comes just after the global launch of the new Netflix documentary ‘Matchroom: The Greatest Showmen,’ and a few weeks before a major fight night at the Xfinity Mobile Arena in Philadelphia, the first since the partnership began, when Jaron 'Boots' Ennis faces Uisma Lima.

Eddie Hearn, Matchroom Sport Chairman, said: “We’re delighted to announce this new partnership. Roc Nation Sports International is a powerhouse brand, and their expertise in culture and storytelling will be invaluable as we work to connect with a wider audience and enhance our brand presence.

“This collaboration will help us amplify our schedule of events and tell the stories of our fighters in a new and exciting way – especially as we continue to enhance our footprint in the US and across the globe.”

Michael Yormark, President of Roc Nation Sports International, expressed his enthusiasm for this collaboration with an organisation that has a long-standing reputation for not only staging premier boxing events, but also for shaping the sport's culture and narrative globally.

"Matchroom is one of the most powerful brands in global sport, and they are constantly shaping the world of boxing," Yormark said.

"We are super excited to support the next chapter of their growth and assist them with our market expertise stateside as they look to increase their recognition and brand presence.

"As a huge boxing fan, I've always admired Matchroom Boxing and its leaders, and the incredible culture they have built around their brand. This partnership feels like a true alignment of our shared values and vision."

ABOUT ROC NATION SPORTS INTERNATIONAL

Roc Nation Sports International (RNSI), a sub-division of Roc Nation Sports, opened its London office in September 2019, led by President Michael Yormark. RNSI’s mission is to deliver the most premium and dedicated full-service representation to its world-class athletes and partners. Being different and challenging the status quo is embedded within the agency’s DNA, and RNSI prides itself on only partnering with athletes and brands that share its ethos. RNSI’s roster includes leading footballers such as Vinicius Junior, Chris Richards, Endrick and Federico Dimarco, as well as international rugby stars such as Siya Kolisi, Marcus Smith, Ellis Genge and Cheslin Kolbe. Furthermore, Roc Nation Sports International currently consults for some of the biggest organisations in world sport such as Africa’s premier football club Mamelodi Sundowns, Como FC, E1 and Sail GP.

About Matchroom Boxing

After the success of snooker in the 1980s, Matchroom Sport moved into boxing with two small hall shows followed by Frank Bruno v Joe Bugner at Tottenham Hotspur’s ground – the biggest boxing event of 1987. That launched the company into the boxing big-time, a position it has maintained ever since.

Through the 1990s Matchroom Sport’s boxing roster featured many of the biggest names in the sport including Lennox Lewis, Nigel Benn, Chris Eubank, Steve Collins and Naseem Hamed, all in world title fights and it continues to work with some of the biggest names in UK boxing including Audley Harrison, the 2000 Olympic Super-Heavyweight gold medalist.

Over the years, Matchroom Sport has built up long-standing relationships with broadcasters around the world and with the advent of the Prizefighter phenomenon, the company’s boxing division has never been in a stronger position.

From fantastic six round scraps between the sport’s journeymen, up to multi-million-dollar World Championship contests featuring the above fighters, the Pro Box series has it all. Each show is packed with the very best in boxing action in a series that encompasses almost 25 years of Matchroom Sport’s commitment to bringing the highest quality to the global television market.