Strictly Business Boxing
Strictly Business Boxing

Amanda Serrano vs Sarah Mahfoud

Added To Joyce / Parker Bill!

(August 16th) Unified featherweight world champion and women’s boxing superstar Amanda Serrano will bid to add another world championship belt to her collection when she takes on the IBF champion Sarah Mahfoud at the AO Arena, Manchester on 24 September. The fight will be promoted by Frank Warren for Queensberry Promotions in association with Most Valuable Promotions.


The unification bout is part of a blockbuster night of boxing topped by the huge heavyweight collision between Joe Joyce and Joseph Parker being shown exclusively live on BT Sport Box Office. Joyce vs Parker is promoted by Frank Warren for Queensberry Promotions in association with BOXXER.


Seven-weight world champion Serrano (42-2-1, 30 KOs) is the reigning WBO, WBC and IBO world champion at 126lbs and has her sights set on becoming undisputed champion at the weight. Having won titles in every division between 115 and 140 pounds, Serrano, a Puerto Rican southpaw from Brooklyn, holds the Guinness World Record for most women’s boxing world championships (7) won in different weight classes.


Her narrow split-decision loss to Taylor in a lightweight championship bout at Madison Square Garden was the first women’s fight in history to headline at MSG. Drawing a raucous, sold-out crowd of 19,187, Serrano nearly finished Taylor off with a barrage of punches in the fifth round, before ultimately dropping a split decision.


Mahfoud (11-0, 3 KOs) 32, from Denmark defended her IBF title back in April by defeating Nina Meinkeover 10 rounds in Copenhagen, having previously won the Interim title with victory over Brenda Karen Carabajal in February 2020 and was elevated to full world champion status in July of the same year.


Recognition of Serrano’s talents and accomplishments has been turbo-charged in recent times by her friendship and promotional association with Jake Paul and the pair fought on the same show in August 2021 in Cleveland where she defeated Yamileth Mercado in a fight broadcast on Showtime PPV. The Cleveland card also featured Queensberry fighters Daniel Dubois and Paul’s rival Tommy Fury.


“I am so excited over the prospect of fighting in the UK,” said Amanda Serrano. “It has been on my to-do list for a long time, with the amazing fans who really get behind the sport, as well as the huge growth in women’s boxing.


“To be fighting in the biggest arena on a big heavyweight night will make it an amazing occasion to win a fourth world championship belt at featherweight.”


“I would like to thank Frank Warren and Queensberry, along with Jake Paul and MVP, for making this possible for me and I promise the UK fans will not be disappointed.”


“This is an amazing opportunity for me to fight for four world title belts against one of the biggest stars in the sport of boxing,” added Sarah Mahfoud. “It will be an experience like no other to win three more belts in England and then take them all home to Denmark.


“It will be my first fight outside of Denmark and I cannot think of a better place to fully introduce myself and my talent to the wider world than beating Amanda Serrano in Manchester.


“I would like to send my appreciation to everybody involved for making this happen.”


Hall of Fame promoter Frank Warren said on Serrano-Mahfoud landing in Manchester: “I am delighted to welcome a modern boxing icon in Amanda Serrano onto our huge September 24card with four world title belts on the line. The stakes are obviously very high, which fits in nicely with the main event between Joe Joyce and Joseph Parker fighting for the right to take on the winner out of Oleksandr Usyk and Anthony Joshua.


“I am looking forward to seeing Amanda fight in person once again after being present for her fight in Cleveland and what she has achieved in boxing is quite remarkable. She is bidding to become a four-belt world champion at featherweight against an unbeaten champion in Sarah Mahfoud, which makes it a superb attraction to add to our BT Sport Box Office event at the AO Arena in Manchester.


“We look forward to working with Jake Paul and Most Valuable Promotions again as Jake has cultivated an incredible following and is drawing them into the sport of boxing. When I was over in Cleveland with Daniel and Tommy you couldn’t fail to be impressed by the enthusiasm and fervour of the audience, who were in their seats and gripped from the start of the show right through to the main event.”


Jake Paul and Nakisa Bidarian, from Most Valuable Promotions, added: “We cannot wait to have Amanda Serrano fight in front of the UK boxing fans on September 24 in Manchester live on BT Sport Box Office. It will be an incredible experience for both Amanda and the fans at the AO Arena.”


“To see her win a fourth world championship belt at featherweight against an unbeaten opponent in Sarah Mahfoud will be very special and to do it on the same card as a huge heavyweight showdown will only add to the occasion and it will be a magnificent showcase for Amanda. Thank you to Frank and George Warren for placing Amanda on the BT Sport Box Office platform in the UK.”


Southpaw Serrano, 33, won her first world title back in 2011 at super featherweight with a second-round stoppage of Kimberly Connor. The Puerto Rican, based in New York, has since competed in 15 further world championship fights sanctioned by the major governing bodies, winning 13.


Her last title challenge, up at lightweight, came at Madison Square Garden in April when she took on Katie Taylor in a fight which, in some quarters, was described as ‘Fight of the Century’. A classic encounter was declared in Taylor’s favour via a split decision on the judge’s scorecards.


Tickets for ‘Nowhere to Run’ – the heavyweight clash between Joe Joyce and Joe Parker on 24 September at the AO Arena, Manchester being shown exclusively live on BT Sport Box Office – are priced from £40 and are on sale now exclusively from

Parker Confident New Team Of Lee & Fury

Will Get The best Out Of Him!

(August 13th) The trading of verbal jabs during an opening press conference was an unfamiliar experience for Joseph Parker, who is far more used to exchanging pleasantries with forthcoming opponents.


But with his proposed collision with Joe Joyce mired in confusion and delay for a considerable period before it was finally made official, there was an undercurrent of tension and ill-feeling in the air at the BT Sport studios when the two heavyweights got together to reveal that an accord had been reached and preparations for September 24 at the AO Arena in Manchester can begin.


Parker told Dev Sahni in an exclusive UniBet Lowdown interview to be broadcast on the Queensberry YouTube channel on Saturday that he also had to endure the angst of fractured negotiations and he is happy that they will soon be able to trade leather along with insults.

“It was the first press conference I have been involved with that was quite fiery,” said the former world champion from New Zealand. “Because of the lead up to making this fight happen there is a lot of frustration from both sides. We were outnumbered at the top but, if (manager) David Higgins was here, he would have had a lot to say.


“Ultimately, it is great the fight is locked in now. We have a date, a venue and there are two guys who want to smash each other’s faces in.”


Joyce promised to inflict ‘dents’ to the facial features of the 30-year-old who now trains alongside Tyson Fury in the seaside town of Morecambe. Unsurprisingly, Parker says he intends to reciprocate.


“He can try his best! And I am going to do the same to him. He hasn’t fought anyone like me before. I am confident with the new team that I have – nothing wrong with the old team and we achieved great things together – with Andy Lee in my corner and Tyson supporting and helping me.


“This camp will be by far the best camp I have been involved in. Every other camp was great, but I am going to make this one the best.”


An amusing element of Joyce’s press conference patter was an occasional quack in reference to the thinking that Parker was seeking to duck this fight and seek alternative employment.


Far from it, Parker insists, adding that he wants reflections on his career to centre on his plan to take on all comers.


“I want to be remembered as a fighter who fought everyone. A lot of people were saying I wasn’t going to fight Joe Joyce and that I was ducking him, but it was the fight that we wanted and it is why we are here.


“Credit to him because he could have just waited, waited for his chance to fight for a world title, but he wants to put it on the line. Both fighters see this as the perfect fight and it is the most challenging fight out there for me and for him.


“It is challenging for me because he hasn’t been beaten and a lot of people think he is invincible and can take every punch out there. They call him the juggernaut, but I will show everyone what I can do in the ring.


“I am not sure what I am going to do. Whether I dance around and jab his head off, put the pressure on him. It will come together with Andy Lee and he is the person to come up with the perfect game plan.


“We execute it well and it will be a great night for Team Parker.”

Juggernaut Hits Vegas

Ahead Of Parker Clash!

(August 9th) Joe Joyce is now happy amongst the high rollers having taken his training over to Las Vegas to get himself ready for the high-stakes heavyweight collision with Joseph Parker on September 24 at the AO Arena in Manchester being shown exclusively live on BT Sport Box Office, promoted by Frank Warren for Queensberry Promotions in association with BOXXER.


Of course, it is highly unlikely that Big Joe will be laying any chips on the Strip, he will be tucked away with his trainer Ismael Salas at the renowned Salas Boxing Academy drilling a game plan to defeat the WBO No.2 ranked New Zealander.


For Joyce, the talking is done for now and his parting shot was a simple ‘”I’ll see you on the other side”.


There was no shortage of words exchanged prior to Joyce’s departure for Stateside and it is clear that Joyce intends to punish the former WBO world champion for the delays leading up to the fight finally being made.


“I’m so glad this fight has been signed and sorted out, so now I can head to Vegas and start my camp,” he added. “Parker seems ready and he is going to be a tough man to beat.


“There was all the frustration of this being postponed and all the messing about, I’ve been hearing all the ins and outs from my team, but I am happy it is going ahead now. I am taking my frustration out on him.


“Now it is game time and all niceties are put aside. I was sick of hearing about it all and now I just want to get in there and beat him up.


“It will be my toughest fight to date, he can take a shot and he is more well rounded than anyone I’ve faced. He will be a little bit different but I will get the job done, probably in the later rounds.


“I’d love to knock him out or stop him! I’d like my KO-ratio to stay high and keep it going. I don’t want to go to points really.”

    All Set For Battle Of The Joes!

(August 8th) On September 24th at the AO Arena – formerly known as the Manchester Arena – we will witness a heavyweight shootout, where Joe Joyce and Joseph Parker will fight for the right to challenge for a world title in the first part of 2023.


This is no ordinary eliminator involving two Joes. It is a straight fight between No.1 and No.2 with the WBO and also No.2 and No.3 with the WBC. So the stakes are very high.


As many of you will be aware, this fight was stuck in the planning stage for longer than we would have liked and most people probably assumed it had fallen by the wayside when Parker opted to become a Sky Sports fighter when we were on the verge of announcing the event first time around.


Personally, I always felt this was a fight that would return to the table.


Parker reasoning that he wanted to be the A-side doesn’t really stack up. I hope he does get to enjoy a few promotional perks with Sky, but being the A-side – in most cases – revolves around being the home fighter, the one who will drive ticket sales and television viewership.


As much as he has likely made himself at home in Morecambe, Parker’s home market is New Zealand and putting him in with anybody other than a comparable Brit is always going to be a hard sell over here.


Sky wanted to have themselves a piece of the heavyweight pie following Anthony Joshua’s forthcoming departure from the network, but unless they can match him with viable British contenders moving forward, that Box Office gravy train is done, for now.


And there weren’t really any other attractive options on the horizon, which was why I was convinced Joyce-Parker would quickly come back into play.


The fact that it has is good news for everybody because it was the fight to make and it makes perfect sense for all parties.


For Big Joe, credit to him, it is about keeping busy and maintaining momentum. Don’t forget, he could easily have sat tight and waited for his shot to come around.


Truth be told, it is Parker who is being awarded an opportunity to gatecrash the top of the rankings. It really is a golden ticket for him, which is why it was so puzzling that he placed the fight in jeopardy. Given our healthy heavyweight situation, we had further fights for him win or lose, so it will be interesting to see where Sky take him if Joe does the business in Manchester, as we expect him to.


All this being said, we are where we are, and it will be a huge night on BT Sport Box Office that will really keep the heavyweight ball rolling. The landscape will become much clearer by the end of next week when Usyk and Joshua go at it again and will effectively bring three quarters of the belts back onto the market.


Seeing all this play out might also inspire Tyson to want to remind everybody who the real top dog of the heavyweight world is, so we are entering a pivotal period for the sport’s big fellas and big moves will soon be being plotted.


We won’t be short of big moves here at Queensberry, what with Joyce-Parker booked in and announcements looming for both Daniel Dubois and Anthony Yarde.


It is going to be a strong finish to 2022 and the big, meaningful fights will be coming around thick and fast.

“Nowhere To Run”: Joyce vs Parker

Kick Off Presser!

(August 4th) The “Juggernaught”, Joe Joyce, will take on former world champion Joseph Parker on 24 September at the AO Arena in Manchester exclusively live on BT Sport Box Office, promoted by Frank Warren for Queensberry Promotions in association with BOXXER.


The heavyweight collision between No.1 and No.2 in the WBO rankings, as well as being rated at No.2 and No.3 by the WBC, will represent a shootout to determine who will be made mandatory challenger for the winner of the forthcoming rematch between Oleksandr Usyk and Anthony Joshua.


Joyce, 14-0 (13 KOs), is the holder of the WBO International, WBC Silver and Commonwealth heavyweight titles, having recently relinquished the British. The 36-year-old was last in action at the OVO Arena, Wembley in July, emphatically defeating Christian Hammer via a fourth-round stoppage.


A wrist injury kept the Putney man out of action for the first part of this year.


Former WBO world champion Parker, 30-2 (21 KOs), won the title in 2016 with a points victory over Andy Ruiz in Auckland. He successfully defended against Razvan Cojanu and Hughie Fury before suffering defeat in a unification battle with Anthony Joshua in Cardiff in March 2018.


The 30-year-old is currently on a six-fight winning streak, following points loss to Dillian Whyte in July 2018, with the run including successive victories over Dereck Chisora, both in Manchester.


Fans can look forward to an array of established and up-and-coming Queensberry talent on display on the ‘Nowhere to Run’ undercard that will be announced in the coming weeks.


The fighters will come face-to-face today at the kick-off press conference which will be streamed across BT Sport and Queensberry social channels from 2pm.



“This is a fantastic fight that really keeps the heavyweight ball rolling,” added promoter Frank Warren. “It has proved to be a little while in the making, but this is a match between two in-form and quality heavyweights fighting to be first in the queue for a world title shot.


“It is one the fans want to see so I am delighted to be taking this blockbuster fight to Manchester, the biggest indoor arena in the country, which we want to see packed to the rafters.


“Joseph Parker is obviously a well-known and highly respected fight figure over here in the UK, both for his exploits in the ring and him working alongside Tyson Fury up in Morecambe. He also looks a greatly improved heavyweight since teaming up with Andy Lee and his defeat of Dereck Chisora last time out was a comprehensive one.


“This is the perfect test of big Joe’s world championship credentials and victory over Parker would propel him into the top echelons of the division and right in the mix with the likes of Tyson Fury and Oleksandr Usyk.”


“This fight has been a long time in the making,” said Joe Joyce. “Parker realised he had nowhere else to go and eventually had to take this fight. No. 1 Vs No. 2. The winner goes on to fight for the World Title! It’s going to be a cracking fight and you will see why he tried so hard to avoid me!”


Joseph Parker said: “On Saturday, September 24th, the fans in Manchester will see the very best of me. Joe Joyce will see exactly why I will become the heavyweight champion of the world again with BOXXER. I am working hard with my trainer Andy Lee, everything is going smoothly and I truly feel great. I have waited patiently to get this fight on and let me tell you now, the Juggernaut’s journey ends right here. He has nowhere to run.”


BOXXER CEO and Founder Ben Shalom said: “The fans have waited for this one and so has Joseph. It provides him with the perfect opportunity to realise his world title ambitions.


“He has rightly earned a reputation as one of the most respected heavyweight fighters on the planet. And I am confident he will soon become a world champion again. He is looking in great shape, thanks to the hard work and dedication he is putting in at the gym. Joe Joyce might be ranked No.1 by the WBO but he is seriously in for the toughest night of his career.”





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About Frank Warrens Queensberry Promotions

In an era spanning over 35 years, Hall of Fame boxing Promoter and Manager Frank Warren has worked with some of the biggest fighters in boxing history. Hamed, Bruno, Tyson, Calzaghe, Benn, Collins, Eubank, Khan and Hatton are some of the iconic names he has promoted during his career.



In 2011 Frank launched the innovative direct to consumer TV model, BoxNation as part of a vision that saw the sports TV market evolving from the traditional reliance on major satellite and cable broadcasters.


Since then BoxNation has gone from strength to strength becoming the UK’s fastest growing independent subscription broadcaster in the process and showcasing the biggest fights from at home and abroad, along the way.


Through Queensberry Promotions and BoxNation, the future of British boxing has never looked in such great shape.

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